Winelist app

WInelistLead

The Problem

Choosing a wine is too hit and miss when none of my regular brands are available.

This was formulated by conducting interviews to uncover potential users’ wine buying habits and form a primary persona.

Click here to view primary persona

The Goal

Create a simple way for users to record, rate and recall wines they have enjoyed, ensuring that their money is well spent at any price point.

Avoid the complexity of existing wine apps, which had caused some users to keep a separate list of favourites for easy retrieval.

Individual’s lists will ultimately become shareable, giving the app a social dimension.

The Strategy

  • Use a tone that is friendly without being flippant, echoing the sentiment that wine can be fun and approachable.
  • Use easily navigable taxonomies to classify the wines. The content is often retrieved at point of purchase, where time is an issue; the visual cue of the label is crucial here.
  • Reduce friction of inputting new wines’ details.

The initial prototype tested two key flows: retrieving the details of a particular wine and adding a wine to the list. Users were asked to complete two tasks:

  1. “Find the details of a bottle of Semillon for around $30”
    “Look up the details of the next wine in the list”
  2. “You have just enjoyed a $25 bottle of Rabbit Ranch Pinot Noir. Add it to your wine list”

The presentation below shows the improvements made over the first two iterations. The cards displaying the word for ‘cheers’ in different languages were conceived as a reward for inputting a wine’s details; on completion, one selected at random will be displayed. This would act as a catalyst for conversation, as the primary persona generally drinks wine socially.

The prototype can also be viewed here.

Next Steps

Make an initial build of the app that links to a WordPress instance and start sharing wine lists with a small group of beta testers. Having all their lists stored in a central database will help to reveal how the app is being used, as will face to face interviews.

Look into the possibilities of barcode scanning APIs to remove the need for manual data input.

Skills: Digital design, Interaction design, UX design